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E-commerce
Prism E-commerce
A sharp storefront and campaign system for a design-led hardware brand entering a crowded category.
- Client
- Prism Studio
- Year
- 2025
- Type
- E-commerce
- Role
- Creative direction
Services
- Creative direction
- Storefront UX
- Campaign pages
- CRO testing
Challenge
The original store treated every product equally, hiding the hero product and forcing buyers through a generic catalog journey.
Approach
We created an editorial commerce experience with stronger product hierarchy, campaign modules, social proof, and conversion-focused product storytelling.
Outcome
Prism launched with a more distinctive storefront, clearer merchandising, and campaign templates for seasonal drops.
+41%
Add-to-cart rate
-24%
Checkout abandonment
5
Campaign templates
Project scenes
Inside the work
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More selected work
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