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Brand Identity

Meridian Brand Identity

A full visual identity and launch system for a climate-tech lab moving from stealth to a public funding round.

Client
Meridian Labs
Year
2026
Type
Brand Identity
Role
Brand strategy
Colorful brand identity boards and printed design materials

Services

  • Brand strategy
  • Identity system
  • Launch website
  • Investor deck

Challenge

Meridian needed to look credible to enterprise partners without losing the urgency and optimism of an early-stage climate company.

Approach

We built a precise identity system around editorial typography, electric color accents, product diagrams, and an investor-ready narrative that made complex research easier to understand.

Outcome

The brand launched with a cohesive public presence across web, pitch, press, and sales material, helping the team move faster through partner conversations.

3.4x

Increase in qualified investor replies

6 wk

From discovery to launch

42

Reusable brand components

Project scenes

Inside the work

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Brand identity materials on a deskAbstract architectural visual identity reference

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