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Web Platform

Apex Digital Platform

A high-conversion digital platform for an industrial software company with a complex product suite.

Client
Apex Industries
Year
2026
Type
Web Platform
Role
UX strategy
Designer working on a digital platform interface

Services

  • UX strategy
  • Design system
  • Astro build
  • Analytics setup

Challenge

Apex had strong products but a fragmented buying journey. Prospects could not quickly understand which solution matched their operational problem.

Approach

We redesigned the information architecture, created product-specific landing flows, and built a modular Astro system that the marketing team could extend after launch.

Outcome

Apex shipped a faster, clearer site with stronger product storytelling and reusable page patterns for future launches.

+68%

Demo request conversion

94

Average Lighthouse performance

12

Reusable page sections

Project scenes

Inside the work

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Design work on a desktop monitorTeam collaborating in a studio workshop

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